The legal battle that hides behind the “Sussex Royal” brand

Everyone knows that Prince Enrique and Meghan Markle have their own brand, Sussex Royal and, after the "bombing" that broke out last Wednesday, has immediately been in the spotlight. And that same Thursday a representative submitted a request to legally protect all products and activities that the brand collects, according to The Guardian.

In fact, on June 21, Sussex advisors Natalie Campbell and Sara Latham filed a trademark and copyright application with the United Kingdom Intellectual Property Office to protect their company against any kind of attack or unexpected. In this, six categories of goods and services were listed that include toiletries, sports, toys and even alcoholic beverages.

 

Una imagen de los duques de Sussex en Gran Bretaña.' (AP Photo/Frank Augstein)

Once the mark is implemented, and if no objection is raised, it will be done in a total of 23 languages ​​of the European Union. From the date of launch, those third parties who believe that the brand must not register will have a total of three months to object and must do so through a form and paying a fee of 320 euros.

Those who want to oppose the Sussex trademark registration must fill out a form and pay 320 euros

Sally Britton, a partner at the law firm Mishcon de Reya and an expert in intellectual property law, said the development of the trademark in the EU illustrates the importance of trademark protection for the Sussex. “They clearly have a very successful brand. The question is whether the Queen will allow them to continue using the word "real" and the crown in their logo or if they intend to continue using it internationally, regardless of their wishes, "he questions.

Everyone knows that Prince Enrique and Meghan Markle have their own brand, Sussex Royal and, after the "bombing" that broke out last Wednesday, has immediately been in the spotlight. And that same Thursday a representative submitted a request to legally protect all products and activities that the brand collects, according to The Guardian.

In fact, on June 21, Sussex advisors Natalie Campbell and Sara Latham filed a trademark and copyright application with the United Kingdom Intellectual Property Office to protect their company against any kind of attack or unexpected. In this, six categories of goods and services were listed that include toiletries, sports, toys and even alcoholic beverages.

Once the mark is implemented, and if no objection is raised, it will be done in a total of 23 languages ​​of the European Union. From the date of launch, those third parties who believe that the brand must not register will have a total of three months to object and must do so through a form and paying a fee of 320 euros.

Those who want to oppose the Sussex trademark registration must fill out a form and pay 320 euros

Sally Britton, a partner at the law firm Mishcon de Reya and an expert in intellectual property law, said the development of the trademark in the EU illustrates the importance of trademark protection for the Sussex. “They clearly have a very successful brand. The question is whether the Queen will allow them to continue using the word "real" and the crown in their logo or if they intend to continue using it internationally, regardless of their wishes, "he questions.

And he adds a new possible way of rescue: "They could come up with a new brand name for the Sussex, but they could also take advantage of this new scenario to reflect the role of the monarchy in the future and its financing."

 

Taken from: https://www.lavanguardia.com/gente/20200112/472828928838/sussex-royal-marca-batalla-legal.html

01-163-2020