Before answering the question of how to protect a logo in Colombia, it must be remembered that a logo is “a symbol made up of words, images and colors that is used to identify a brand or product”.

In accordance with the foregoing and from the trademark point of view, when a logo is created to differentiate products and/or services within the market, the interested party can protect it by registering the trademark before the Superintendence of Industry and Commerce.


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