What is a company valuation used for?

The valuation of a company is an analysis that is carried out to determine the economic value of the company at a certain time. This assessment is important and useful in various situations, such as:

  1. Buying or selling the business: Valuation is essential in determining the fair price to sell or buy a business. Both the buyer and the seller need to know the true value of the company in order to make informed and fair decisions.
  2. Mergers and acquisitions: In merger or acquisition situations, valuation is used to determine the proportion of each company’s interest in the new combined entity. Furthermore, it is useful to assess whether the transaction is favorable for all parties involved.
  3. Obtaining financing: Investors, lenders and financial entities usually require a business valuation before granting financing. This provides them with a clear understanding of the company’s financial health and growth potential.


  1. Strategic planning: The valuation can be used as a strategic planning tool to know the position of the company in the market and the effectiveness of its commercial strategies. In addition, it allows identifying areas for improvement and growth opportunities.
  2. Distribution of shares: In the case of companies with shareholders, the valuation serves to determine the fair value of the shares and thus establish the proportion of participation of each shareholder in the benefits and decisions of the company.
  3. Restructuring: In restructuring situations, such as the sale of assets or divisions of the company, the valuation is essential to determine the value of the assets involved and ensure an equitable distribution.

In short, a company’s valuation is a valuable tool for making informed financial and strategic decisions. It provides an objective estimate of the economic value of the company and facilitates decision-making for owners, investors, lenders and all other parties involved.

In summary, to protect a trademark in Latin America from China, it is important to first register the trademark in China, research availability in Latin America, register the trademark in each destination country, monitor its use, and retain an intellectual property attorney in case of legal problems.

WhatsApp: +573188044989